WHY Are We Doing This ?            

  #Protect the environment for next generation  

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We EKEBUN want to provide organic & healthy food to each individual with following characteristics:

• Sustainable
• Safe
• High Quality
• Affordable

Because we believe, Health is something everyone has the right to own, not relying on strong financial resources to buy with. 

In order to achieve our goal, there are a lot of difficulties we face such as immature organic farming technology in Malaysia, lead to low productivity. Thus, the price of organic & healthy food is so expensive. 

Besides, you might faced the problems below:

Problems faced by Consumer:

Scenario 1:

- Sometimes, you want to try some organic or healthy food for your family healthy, BUT end up with buy nothing, Because it is so expensive.

Scenario 2:

- Very hard to find trust-able organic shop/source. Finally, you found a trust-able organic shop, but the location is not convenience for you such as bad traffic, lack of time, far away from your place, hard to get a parking place. 

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Problems faced by Farmer:

Scenario 1:

- You are good in farming, you can produce large quantity of organic vegetables. BUT, you are weak in marketing / get more customer. 

Scenario 2:

- You have good marketing skill, BUT you are new in organic farming. You wish to learn from some epxerience farmer.

Scenario 3:

- You have good farming skill and marketing skill. BUT, you still earning not much, because most of the profits earned by wholesaler.

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           HOW to achieve the GOAL?          

In this era, the Internet is indispensable. Our lives are surrounded by the Internet. So we need to bring the internet into agriculture field and food field to ensure sustainable food in future for large population.

Figure 1

In order to achive the goal:

1st Step:

We will build a free marketplace to solve problmes faced by consumer such as trust-able source, expensive organic & healthy food, lack of time, and etc.

Besides, this marketplace can allow farmer direct sell their products to end user to get higher profits / income.

Furthermore, raise awareness of "Health is something everyone has the right to own." to encourage everyone to have healthy lifestyle and eat healthy.

*At this stage, we can start to collect data such as customer preference, customer behaviour, spending power, logistic, farming related data, and etc.

2nd Step:

Once we have enough customer based. Which mean we need more vegetables to support the demand from customer. 

Thus, we need to start building a farm as "R&D lab" for future IoT and Big Data application. 

*At this stage, we start to sell some organic vegetables from our farm (R&D lab) and get feedback from consumer about the quality and farming technology. At the same time to earn some profits for future IoT and Big Data huge R&D expenses. 

3rd Step:

Now, farmer are able to partially support the market demand. Farmers need higher productivity to support increasing demand.

The apply of IoT and Big Data able to help farmer to increase their productivity. 

For example, over dosage of fertilization can cause plant to die. To prevent this issue, we can use NPK sensor (IoT) for accurate fertilization.

In addition, plants should not be over watered. Because excessive watering can cause roots to rot. To prevent this to happen, we can use the weather data (Big Data) on specific region to decide watering how much water to the vegetables in different farm.

*As time pass, we are able to collect different data which is valuable data in future. 

4th Step:

Once we collect certain amount of data, we will share the data to farmer to increase the productivity of every farmer. 

With higher productivity to support high demand, the price of organic / healthy food will drop to a level where everyone can afford. 

Now  Everyone can own their health with minimum expenses.

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            WHAT stage are we now?            

 

 

 

Figure 2

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WHY We Are Joining DreamFactory Startup?

1. We want to ensure Everyone can own their health.

2. We are now in 2nd Step, where we need more capital to run a farm. Because, we started a farm from nothing. We need a lot of machine to run the operation. 

3. We want to protect the environment for next generation. By farming organically, we can bring some benefits to the land instead of harm the land. For example, due to to climate change more and more animal and plant extinct at a very fast rate. 

4. The extra fund we get thereafter will be used for project development.

*We are very grateful for your support. Each of your support is the driving force behind our continued efforts. We will use the support you have given us to complete us goal :

        Everyone can own their health        

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                          Our Team